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Unit 7: Fieldwork/Data Collection Process - Coggle Diagram
Unit 7: Fieldwork/Data Collection Process
Fieldwork/Data Collection Process Overview
Selecting Field Workers
Training Field Workers
Supervising Field Workers
Validating Fieldwork
Evaluating Field Workers
Selecting Field Workers
Develop job specifications based on data collection mode.
Determine necessary characteristics for field workers.
Recruit suitable individuals.
General Qualifications
Healthy
Outgoing
Communicative
Pleasant appearance
Educated
Experienced
Training Field Workers
Making Initial Contact
Train on making convincing opening remarks.
Asking Questions
Familiarity with questionnaire.
Question order adherence.
Exact wording usage.
Slow question reading.
Question repetition for clarity.
Asking all applicable questions.
Careful probing following instructions.
Probing Techniques
Repeating question, reply, using pauses, boosting, eliciting clarification, neutral questions/comments.
Commonly Used Probes
Abbreviations for standard probes like (AO?), (Other?), (AE or Else?), (Tell more), etc.
Recording Answers
Guidelines for unstructured questions: Record during interview, use respondent's words, avoid summarizing, include all related details.
Supervising Field Workers
Ensure adherence to training procedures and techniques.
Supervision Involves
Quality control and editing.
Sampling control.
Control of cheating.
Central office control.
Validating Fieldwork
Call 10 - 25% of respondents to verify interviews.
Inquire about interview length, quality, interviewer reaction, and basic demographics.
Cross-check demographic information.
Evaluating Field Workers
Criteria
Cost and Time
: Compare total cost per completed interview.
Response Rates
: Monitor for timely corrective actions.
Quality of Interviewing
: Observe the interviewing process directly.
Quality of Data
: Evaluate completed questionnaires for data quality.
Response Rate
Formula
: Survey Response Rate = (Number of completed responses / Total respondents) * 100
Influencing Factors
Survey design: Objectives, questions ease, length, logic.
Respondent demographics: Sampling method, respondent mix.
Study invitation: Personalization and expectations.
Survey topic: Interest level, sensitivity.
Incentives: Value for respondents.
Reminder emails: Can improve response rate.
Advantages of Improving Response Rate
Enhances statistical analysis and insights.
Provides actionable insights.
Facilitates product/service upgrades.
Average Response Rates by Distribution Method
Phone surveys: 9% - 73%, depending on awareness.
NPS questions: 95% response rate.
Web-intercept surveys: 83% response rate.
Mobile surveys: In-app 13%, mobile 3%-5%.
Mail surveys: 13% response rate.
Email surveys: 25% - 33% response rate.
Offline and field surveys: 22% response rate.
In-person surveys: 21% - 54% response rate.
Point-of-sale surveys: 33% completion rate.