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Tourist industry today, ICT and Internet, Marketing, Promotional methods -…
Tourist industry today
++ destinations
cheaper
++ time
economic impact
++ jobs
other sectors
organizations
UNWTO
ENIT
Italy
distribution chain
TO
assembles
TA
sell
promote
ICT and Internet
online Travel Agencies
comparison sites
Internet of things
global services
social media
Marketing
4 P
Product
perishable
Price
competitive
Place
chain & location
Promotion
market research
primary data
specific
secondary data
cheaper
custumer needs
market segmentation
SWOT
Promotional methods
B2C
general public
B2B
buisnesses