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Pitch Anything - Coggle Diagram

- - - - Time Frame
        
        Time Constraining Frame
      - Analyst Frame
        
        Intrigue Frame
        
        Intrigue Story =. Brief & Relevant to Pitch > You are the Center > Must have Risk, Danger, Uncertainty > There should be time pressure > Tension > Serious Consequences.
      - Power Frame
        
        Power Busting Frame
        
        Pick something Abstract and Intensely Negotiate the Price on It.
        
        Power Frame Collision - Mildly shocking but not unfriendly act. Defiance and Light Humor.
        
        Taking the Frame
        
        Perpetrate a Small Denial
        
        Act out some type of defiance
        
        Be Defiant and Funny
      - Universal Defeating Frame - Prize Frame
        
        Make the buyer qualify himself to you.
        
        Protect Your Status - Do not let them change the agenda, meeting time, or who will attend. Withdraw if they force.
        
        Make statements, instead of asking questions.
        
        "I am glad that I could find time to meet with you today. I have another meeting after this one, so let us get started"
        
        The target is trying to win your attention and respect.
        
        Chasing what moves away from us, we want what we cannot have, place value on things difficult to obtain.
    - - Politely Ignore Power Rituals & Avoid Beta Traps
      - Be unaffected by your customer' global status
      - Look for opportunities to perpetrate small denials and defiances that strenghten your frame and elevate status
      - As soon as you take power, quickly move the discussion into an area where you are the domain expert.
      - Confirm your alpha status by making your customer, who is currently a beta, make a statement that qualifies your high status.
        
        Remind me again why should I be doing business with you? / Have you done a deal this large before?
      - Apply a prize frame to position yourself as the reward.
  - - - Explain the most important changes in biz, trends, talk about the impact of the developments on costs and customer demand, explain how these trends have opened a market window.
      - Idea Intro Pattern - For [c] who are disatissfied with [current market offer] my idea is a [new idea] that provides [problem & solution], unlike [comp], we have [features]
      - Attention = Dopamine + Tension
        
        Push & Pull Patterns
- - - - Narrative Pattern for Building an Intrigue Frame
        
        Put a man in the jungle -> Have beasts attack him -> Will he get to safety?
        
        Do not provide a final resolution - To keep them in the intrigue frame.
        
        Building the Prize Frame
        
        I have a good deal > Am Choosy > I need to know more about you > Give me info about yourself > I have to think about it > What do other say about you? > How do you handle things going badly? > My existing partners are choosy.
        
        Building the Time Frame
        
        The train is leaving the station at such and such a date. Take it or leave it :)
        
        Building the Moral Authority Frame
        
        Eradicate Neediness!
        
        Want nothing > Focus Only on Things You do Well > Announce your intention to leave the social encounter
        
        NEVER BE NEEDY
- - - - Begin to Initiate Frame Collisions with safe targets
        
        Use Small Acts of Defiance and Denial to take Control of the Social Frame
        
        Learn from Masters