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BIG DATA ANALYTICS - Coggle Diagram

- - - - Help organization make informed business decisions
- - - - Huge amount of data
    - - The types of data
        
        Structured
        
        Semi-structured
        
        Unstructured
    - - Speed at which data is generated
    - - The degree to which big data can be trusted
    - - The business value of the data collected
- - - - Customer preference
      - Market trends
      - Competitive landscape
    - - Preferences
      - Behaviors
      - Needs
    - - Emerging trends
      - Market demand
      - Customer feedback