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How does Biopsychosocial Factors Affect Persuasion - Coggle Diagram
How does
Biopsychosocial
Factors
Affect
Persuasion
Social
Culture
Cultures may affect an individual in persuasion as their parents might have might have a strong preconceived opinion that might affect the individuals
Education
People with a low level of education might not understand the message and won't be persuaded compared to people with a high level of education
Biological
Age
Older people are harder to persuade whereas younger people are easier to convince
Sex
Females are potentially easier to persuade as they have a higher level of agreeableness and are more open-minded
Psychological
Self-Esteem
Low self-esteem people are easier to persuade compared to people with high self esteem
Emotions
Emotional persuasion is all about leveraging someone's feelings to influence their thinking and behaviour.
Persuasion
Source
Credibility- The more trustworthy we see the source the more likely we are to be persuaded. Seeing the source in a lab coat is an example
Message
The stronger our emotions are evoked- the more likely we are to be persuaded.
Audience
Audience members who know a lot about the topic is harder to persuade compared to people.
Central
Audience must think about the message carefully
Logic-driven and data used is the message
Peripheral
A person who is Likeable and attractive is more likely to be persuasive. A celebrity with a lot of influence is a good example.