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Lululemon, Core Competencies in.., (Screen Shot 2024-03-20 at 3.32.27 PM),…
Lululemon
Threats
Slowdowns in the market
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Lululemon is under constant threat as the sports retail market to a rapidly growing market. Other competitive brands like Nike, Amazon, Gap, & Under Armour are also trying to improve their market, and hence Lululemon may face tough competition.
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Core Competencies in..
Strong relationships with customers. Lululemon has created a strong brand where they built loyalty within the customers.
Affective business model around an effective culture. Lululemon's business model stems on healthy living. They sell products and market in a way that will bring new comers into the store, they sell products that excites customers to want to buy and try different, new items.
Company's product design has an impact because it increased the demand for the company’s products because they are unique and of high quality. It's a valuable asset because competitors cannot duplicate it.
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Gamble, J., Peteraf, M. A., & Thompson, A. A. (2024). Essentials of strategic management: The quest for competitive advantage. McGraw Hill LLC.
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"The company also invests heavily in research and development, as well as in marketing, in order to build a strong brand image" (Thangavelu, 2023).
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