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Business LO5 - Coggle Diagram
Business LO5
The characteristics which inform the designs of business communications
Audience
Purpose
Content
Business function
Marketing, Human Resources
Available Recources
Complexity, numerical, graphical
To inform, persuade, thank, deal with complaints
Internal, external, specialist
How the characteristics of business communications design impact on the use of resources
Quality of paper/card
Colour/black and white
Hard copy/electronic copy
Cost of consumables
Ease/cost of distribution
Timescales
Colour paper can make posters or business cards stand out better, while black and white is cheaper for things like letters
Higher quality is more professional and might make the business look better. Lower quality paper will be cheaper so you will have more money to spend on other things