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Retail Pricing - Coggle Diagram

- - - - Price based on willingness
      - High initial fashion prices, reduce later
      - Coupons for price sensitivity
      - Early specials for elderly
  - - - Optimizing Markdown Decisions
        
        Sell-Through
        
        Rule-based
        
        Software
      - Liquidating Markdown Merchandise
        
        Sell to Other Retailers
        
        Internet Auction
        
        Donations
        
        Carryover
      - Reasons
        
        Clearance
        
        Rid
        
        Promotional
        
        increase sales
        
        Increase traffic
        
        generate cash
    - - Individualized Pricing
      - Self-Selected Pricing
      - Market Segment Pricing
      - Price Bundling
      - Multiple-Unit Pricing
      - Variable Pricing by Market Segments
      - Zone Pricing
  - - - Advantages: Price Discrimination, Excitement
      - Disadvantages: Training for Deals, Potential Profit Impact
    - - Advantages: Customer Assurance, Reduced Expenses
      - Strategy: Low Price Guarantee
    - - EDLP offers consistent low prices, reducing promotional costs.
      - Hi-Lo uses price discrimination for short-term sales boosts.
- - - - 1 Private Labels
      - 2 Exclusive Rights
      - 3 Unique Products
    - - Internet shopping enhances price competition.
      - Differentiation through superior information and services.