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Nike , PRODUCT, PROMOTION, , MINDMAP MARKETING MIX "NIKE" -…
PRICE
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flexible pricing to cater to different income levels in the global market. The price is affordable because the product sold > 10 million
Price skimming for new releases or limited editions to create exclusivity, the price can reach 10-100 of millions because of its exclusive products
PLACE
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Partnership : Nike sells its products through its website and also distributes its products through e-commerce companies
(Amazon), (Ali Expressor), (as Foot locker), (Jd Sports), and (Flo)
Distribution channel
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By direct-to-consumer (or DTC) sales, which include in line, factory retail outlets, and e-commerce sales through www.nike.com
Retail : Nike Town
New York : 650 5th Ave, New York, NY 10019, United States
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London : 236 Oxford St, London W1C 1DE, UK
PEOPLE
- Customer Service
Nike customer service is renowned for its responsiveness and dedication to customer satisfaction. With a commitment to resolving issues quickly.
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- Brand Ambasador
Nike's brand ambassadors, represented by a variety of legendary figures. Through their extraordinary achievements and cultural influence, they amplify Nike's message of empowerment, inspiring millions around the world to pursue greatness in sports and other fields.
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- Employee
Nike invests in its people to help them find faster career growth and development. As of 2020, the company employed 75,400 people, offering them training and better career management tools (CSR Programs).
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PHYSICAL ENVIDENCE
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- Smart : Things attached to Nike products that make them easily recognizable
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Comfort : The availability of a comfortable shopping place and brings out the characteristics of the Nike brand
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PROCESS
When customers want to buy Nike products, they can view the sales catalog on the official Nike website. They can create an account and fill in their data on that account. For example, if they want to buy shoes or clothes, they can see all types of shoes or clothes sold by Nike on the website. then they can choose the size that suits their body.
They can fill in the delivery address and make payment on the website. On certain products, Nike provides a customization feature where consumers can add additional colors to the product. This is a feature that really helps customers in choosing the product they want.
Nike ensures that every process in the production and sale of their products runs smoothly and effectively. They use advanced technology to optimize their production and sales processes, and provide an easy and enjoyable experience for consumers when shopping for Nike products.
PRODUCT
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Using the latest technology, and sustainability
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PROMOTION
Sponsorship
Nike sponsored huge sporting events to communicate with its target customers directly. It sponsored all team’s jersey of NFL, several football clubs in Africa, Asia, Europe, and South America. It also sponsored different national football teams around the world.
Advertisement
Nike’s one of the
strongest strategies is to advertise its products for promoting branding to potential customers. Nike endorsed the likes of Cristiano Ronaldo, Maria Sharapova, and Roger Federer in a TV commercial to advertise Nike Free, called Power to your feet.
Social Media
Nike uses the social media platform effectively to get in touch with its millions of users and to attract new target markets around the world. This company has become one of the most followed brands in social media channels. this company diversified its online presence by creating different profiles on different social platforms such as Instagram, Facebook, Twitter, YouTube, and Tiktok. All social media account names named "Nike"
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