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Is a digital marketing strategy that involves sending emails to a group of subscribers or potential customers with the aim of promoting products, services, or events
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Promotion: Sending promotional emails to advertise special offers, discounts, new products, or services.
Lead Generation: Collecting email addresses through sign-up forms on websites or other channels to nurture leads and convert them into customers.
Customer Relationship Management: Maintaining communication with existing customers by providing them with valuable content, updates, and exclusive offers.
Branding: Reinforcing brand awareness and identity by consistently delivering branded content and messages to subscribers.
Information Sharing: Sharing useful and relevant information, such as industry news, tips, guides, or educational content, to engage subscribers and build credibility.