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Cereal Box - Coggle Diagram
Cereal Box
Features
Big text
Bold colours
Title
Character
Brand
Brand logo
Barcode
Calories/Nutrients
Contents
Free toy
Token
Voucher
Competition
Collector's card
Design Choices
Social media links
Consistent colour design
Branded fonts
Movie/show logo
Be different from others on the shelves!
Using a brand
Logo
Familiar colours/icons
Quotes
Familiar locations
Use their set design. Patterns/textures
Audience 18-30
College Students
'Couch Potato'
Lean towards favourites
Lean to trendy brands
University
Do their own shopping
Budgeting?
Have a full-time job
Work hard
Morning - need vibrancy/energy
Potential Brands
Squid Game
Trending
Popular
Bright colours
Recognisable icons
James Bond
Striking black/white
Recognisable
'Gunbarrel' effect in hoops