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Inna's List of Responsibility - Coggle Diagram
Inna's List of Responsibility
SEO Creating
Listing Writing
KW research
key analytics, relevant search,
keyword sales statistics, key popularity record
brand analytics via asinstat, graphs of query popularity and keyword conversions
market availability, percentage of conversions for each key, Keyword Sales TOP by Kubrak's system (sellerise)
Listing Update|Rewriting
updating and searching for new phrases and keywords using popular semantic mining programs
repositioning of key queries due to changes in their conversion rates
Organic Tracking
monitoring of listing positions by query, downgrade response
logging positions on important top listings
Advertising Cooperation
If necessary, make spot changes to increase position,
increasing recognition on the point organic query,
lifting the organic ranking by holding advertising positions for a long period of time,
expansion of semantics through broad, phrase campaign keys
Tracking Competitors Through the List
timely identification of discounts, promos, sales, price drops
competitive pricing
reacting to changes in competitors' listings in the share of price, content, discounts - timely launch of more favorable offers for clients
Calendar of Discounts & Promos to Improve Organic Sales
System of Daily Regular Discounts (Subscribe&Save, Coupons)
System of Special Discount Launches (Prime Day, Black Friday, Cyber Monday)
System of Forced Short-Term Discounts (Prime Discount, Best Deals, Lightning Deal)
System of Promotions for Rare or Leaving Customers (Brand Tailored Promotions)
Conditional Discount System (buy 1 and get ... )
Working on Content
Formulating a concept for the product;
Studying competitors' listings for content presentation, visual solutions, promos, information content;
Clustering content, creating areas to describe product benefits, visually satisfying and educational and informative content;
Maintaining dialog with the customer through content, satisfying customer curiosity and needs, assisting in opt-in;
Highlighting product value through posts, through listing structure (infographics, A+ premium content and Brand Story, Promos and other videos) and store sections.