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D2C Vietnam Current Picture - Coggle Diagram
D2C Vietnam
Current Picture
eSOL
Current Situation
Work manually
Scope: booking influencer/run livestream (on brand page or influencer page)
Commit ROAS (or ROI) but can't control to make sure deliver
Must run extra media or livestream session to deliver ROAS/ROI commitment
Heavy working because manually/communication/booking
Using eSOL as approaching point for D2C
But if we can't keep commitment, customer trust in us will decrease
Ideally Idea
Use AnyTag & create Affiliate Campaigns to archive conversion
AnyTag have quality profiles with conversion performance was tracking
Select influencers by AnyTag filter & create campaign automatically
Short-term Solution
Option 1: stop commit, move eSOL back to IM department
Option 2: keep eSOL but remove IM scope, focus on Live Commerce only & restructure the team
Current Approaching Way
Customer Service Team
Current Situation
Don't have in-house team
Using outsource
Low performance without control