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Unit 2: How to approach a case study, SWOT Analysis :, Repeat for each…
Unit 2: How to approach a case study
What are case studies
Real life situation
Approach to a problem
Decisions
Events and responses
Elements of a case study
History, development and growth of company over time
Can be used to see how past strategy has worked
Recognition of internal strengths and weaknesses
Temperament of the external environment
Financial Statements
Overall financial health
Financial Performance
Strategy being pursued by the company
Identify mission and goals
Analyse relationship between company's different businesses
Firm structure and control systems relative to strategy
Control objectives
Internal controls
Test of controls
Recommendations
How to analyse a case study
Read the case twice
List the problems and issues
Do an analysis of the current situation
4, Find out opportunities
Re-read the case study
Support recommendations with evidence
Write down recommendations in order of feasibility
Support Recommendations with evidence
Review action plan again
Avoid giving recommendations that may have disastrous consequences - think of pros and cons in each case
Making recommendations and report writing
Need to direct these towards solving the problem and increasing profitability
Focus on exact methods of changing the functional, business and corporate strategy and the organisational structure and control systems
Report structure
Introduction
Provide summary of the case
Context of the company
Statement of the main problem
Recommendation
Discussion
What caused the issue
How did I arrive at the recommendation
Justification - including evidence, calculations, reasoning
Action Plan
What needs to be done now versus later
Potential risks and responses
Possible alternative solutions
Conclusion
Short summary of report
Key take aways
Ranking of recommendations
SWOT Analysis :
External environment covers opportunities and threats
When analysing the industry. consider Porter 5 forces of competition
Threat of new entrants
Supplier bargaining power
Internal competition (rivalry in industry)
Threats of substitutes
Customer Bargaining Power
Internal environment covers strengths and weaknesses
Need to consider where the product offering is in its life cycle
Introduction
Growth
Maturity
Decline
Evaluate each value creating function seperatly
Repeat for each recommendation