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how to approach a Case Study, Growth, Maturity - Coggle Diagram
how to approach a Case Study
How to: Write a report
Structure of report
Introduction
Summary of case, state main problem identified, SWOT, Porter, Ratio Analysis
Recommendation
1 Sentence, breath reasons for recommendation
Discussion
What caused the issue orignally
how did you arrive at the recommendation
Reasons, caluculations
Action plan
What needs to be done
Potential risk and responses
Possible alternatives solutions
Conclusion
Short summary of report
Key takeaway from report
Basics of report writing
Start with point of agreement
write simply and concise
Follow logical structure
Consider all sides of argument
one idea per paragraph
Avoid casual language
Use 3rd person narrative
Structure of arguments
Argument formation
Claim, supported by fact/data and underpinned by Warrant (Rule) and Backing (extra supporting information)
Elements of recommendation
Reason
Warrant
Underlying principle
Backing
Supporting evidence
Data
Likelihood
Qualifier
Recommendation
Claim
Unless
Rebuttal
How to: Analysis of Case Study
General info:
Elements of a Case Study
Internal environment: Strengths & Weaknesses of company
SWOT Analysis
Value creation functions of the company must be identified/analysed current strengths and weaknesses
External environment will identify opportunities and threats
Analysis of industry factors and macro environments to establish environment than the company is facing
Porter's five forces
NB stage of product life cycle model
Introduction
Decline
Threats of new entrants
Supplier bargaining power
Internal competition ( rivalry)
Threat of substitues
Customer bargaining power
External environment: Threats and Opportunities
History, Development & growth of a company over time
chart critical incidents in company's history
To investigate how past strategy and structure influenced the present
Initial product offering
how organization has developed over time
new product market decisions
how it chooses the functional competencies it will persue
Financial Statements Analysis
Process of analysing a company's financial statements of decision making purposes
Used to understand overall health of organisation
used to evaluate financial performance and business value
Company's structure and control Systems
Speaks to how company implements its corporate level strategy
how the company evaluates the effectiveness of the implemented stategy
part of control process is to consider if strategy should chant
Recommendations
Recommendations should be supported by the analyses
Will identify exact methods of changing functional, business and corporate performance
Will be unique to each case study
Corporate Strategy of Company
First step to analysing corporate level strategy of company is to identify the company's mission statement and goals
Sometimes goals/strategy not clearly stated and one must make deductions form available information
Kind of business and nature of subsidiaries, mergers and acquisitions are important to understand stategy
Analyse the relationship between the company's different businesses if there is different business lines
Look at changes in corporate level strategies
To Analyse a case study
examine the issues /problems the company is faced with
Read case study several times
When problem is identified, then you can further investigate and grasp specific elements in case study
length and complexity of information will influence how you approach the case study
10 Points in case study analysis
Identify where concepts and analytical tools can be applied
Do an adequate number of ups and downs
Do a thorough analysis of company's situation
Support your answers/opinion with evidence
List the problems and issues identified in case study
Write down your recommendations in order of feasibility
Read case study twice
Support suggestions/recommendations with reasons
Review the suggested action plan against the original problem
Avoid giving recommendations with disastrous consequences
Growth
Maturity