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SMMC-EMI_G4_TP Progress Report 1– External Environmental Analysis- STARLUX…

- - - - Procurement of aircraft, fuel, and other necessary materials for operations
    - - Flight scheduling, crew management, and in-flight services to ensure smooth operations.
    - - Baggage handling, aircraft maintenance, and other post-flight services.
    - - Advertising, promotional campaigns, and ticket sales to attract customers.
    - - Reservation management, passenger assistance, and post-flight support for customer satisfaction.
  - - - Management systems, corporate governance, and administrative functions
    - - Recruitment, training, and development of staff for efficient service delivery.
    - - Research and development of innovative technologies for improved operations and customer experience.
    - - Vendor management, supply chain optimization, and procurement process enhancement for cost efficiency.
- - - - Economic
        
        1.Necessary machines and rising oil costs. 2. Instability and recession . 3. Suspended flights from other countries.
      - Enviroment
        
        1.Improve systems to decrease harmful emissions.
        
        Creating an environmental-friendly craft.
      - Political
        
        Political instability and internal emergency highly regulated. 2.Political environment.
      - Legal
        
        Rules concerning the service. 2. Liabilities.
      - Social
        
        Maintaining the company's good image. 2. Social changes. 3. Comfort of passengers.
      - Technology
        
        Technological Development. 2. Safety and Security.
  - - - Resource similarity :black_flag:
        
        Route Network :checkered_flag:
        
        local Taiwan and international route network
        
        Tigerair Taiwan, Cathay Pacific
        
        Fleet Structure :airplane:
        
        Boeing and Airbus, comprising both long-haul and short-haul models
        
        China Airlines, EVA Air, Spring Airlines
        
        Service Quality :smiley:
        
        high-quality service, including comfortable cabin facilities and excellent customer service
        
        Singapore Airlines, EVA Air
      - Market commonality :red_flag:
        
        Low-Cost Airlines
        
        Spring Airlines
        
        A low-cost airline based in China, operating international routes,competing on price
        
        Low price commonality :moneybag:
        
        Tigerair Taiwan
        
        Offering domestic and international flight services, competing on price and some routes
        
        International Airlines
        
        Cathay Pacific
        
        With an extensive network of international routes, potentially competing on Asian international routes
        
        International route commonality :earth_africa:
        
        Singapore Airlines
        
        Known for its high-quality service and extensive international flight network, potentially competing on Southeast Asian routes
        
        Domestic Airlines :
        
        China Airlines
        
        Competes in both domestic and international routes
        
        EVA Air
        
        Competing on certain international routes
        
        UNI Air
        
        Competing in the domestic market
        
        Domestic route commonality :check:
    - - Brand Building :warning:
        
        collaborate with luxury brands and influencers
        
        enhance its appeal to the target demographic
      - Route Expansion :globe_with_meridians:
        
        expand its route network both domestically and internationally
        
        establish a broader presence in the industry
      - Service Innovation :smiley:
        
        investe in state-of-the-art amenities
        
        attract high-end travelers
    - - Capability :star:
        
        Resources
        
        Route network
        
        Brand recognition
        
        Fleet
        
        Team
        
        Pilots
        
        Flight attendants
        
        Ground crew
      - Awareness :!:
        
        Policy and Regulatory Changes
        
        Domestic
        
        International
        
        Economic and Social Factors Impact
        
        Currency exchange rates
        
        Fluctuations in fuel prices
        
        Market Dynamics
        
        Service quality
        
        Pricing strategies
        
        Competitors' route networks
      - Motivation :bulb:
        
        Boost revenue
        
        Enhance service quality
        
        Achieve long-term development goals
        
        Cost reduction
        
        Improve operational efficiency
        
        Increase market share
- - - - STARLUX's financial condition
        
        2018~2023：Accumulated losses reached 6.934 billion NTD.
        
        Airline Industry characteristics
        
        higher barriers for entrants
        
        substantial capital investment
      - Asia-Pacific region
        
        2024 net profit margin：0.5%
        
        turning losses into gains
        
        2023 net profit margin：-0.1%
      - Challenge
        
        CORSIA
        
        Reduce carbon footprint：Increase operating costs
        
        Russo-Ukrainian War,Israeli-Palestinian War
        
        Rising fuel costs
  - - - eased border controls
      - vaccination program
        
        STARLUX：annual growth rate up to 568%
    - - COVID-19 pandemic
        
        Implementing travel bans
    - - Increased demand for civil air transport
        
        mainly state-owned airline=China Airlines
    - - Becomes more competitive
        
        explore new markets
        
        improve operational efficiency
        
        Improve product and service quality
    - - More airlines
        
        Expanded route network, increased fleet size
        
        e.g. EVA Air, China Airlines
- - - - More Efficient Airplanes
    - - New approach to building a Fan Base with merchandise
  - - - Total Revenue in 2023 USD 642 Billion
      - Company with the biggest single Market share
        
        Delta: Revenue in USD $54 Billion = 8,41 Market share
      - Current Market share by Starlux
        
        Starlux: Revenue in USD $700 Million = 0.11% Market share
      - Current Market share of biggest Taiwanese Airline
        
        China Airlines: Revenue in USD $5,94 Billion = 0,93% Market share
- - - - three main suppliers
        
        fuel
        
        fixed based on global fluctuations
        
        aircraft
        
        two big suppliers: Airbus and Boeing
        
        strong bargaining power
        
        labor
        
        union politics and demands
  - - - alternatives:
        
        road transport
        
        train
        
        water transport
        
        only for short distance travel
      - minimal effect on international travel
  - - - low increasing competitiors
    - - substantial investment
      - long-term commitments and agreements
- - - - brand image
      - brand loyalty
      - market share
- - - - 黃彥鈞(2023年10月11日)。星宇航空介紹！星宇航空現況？未來航線？星宇航空最新消息。股感知識庫。https://www.stockfeel.com.tw/%E6%98%9F%E5%AE%87%E8%88%AA%E7%A9%BA-star-lux/
        
        EdrawMax. Airline Industry Porter's Five Forces Analysis.
        https://www.edrawmax.com/article/airline-industry-porters-five-forces-analysis.html
        
        EVA Air. (n.d.). Revenue for EVA Air (2618.TW). Retrieved from https://companiesmarketcap.com/eva-air/revenue/#:~:text=Revenue%20in%202023%20%28TTM%29%3A%20%245.96%20B%20According%20to,generates%20by%20the%20sale%20of%20goods%20or%20services
        
        Yahoo Finance. (2024, April 3). STARLUX Airlines Co., Ltd. (2646.TWO). Retrieved from https://finance.yahoo.com/quote/2646.TWO?guccounter=1
        
        IATA. (2023). Quarterly Air Transport Chartbook: IATA Sustainability & Economics Q4 2023.https://www.iata.org/en/iata-repository/publications/economic-reports/quarterly--air-transport--chartbook-q4-2023/
        
        Forbes. (2023). Global 2000: The World’s Largest Airlines & Aerospace Companies In 2023.https://www.forbes.com/sites/rashishrivastava/2023/06/08/forbes-global-2000-the-worlds-largest-airlines--aerospace-companies-in-2023/?sh=5e6621085b84