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PSYCH TERM 33333 - Coggle Diagram
PSYCH TERM 33333
COG APPROACH
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Memory
Declarative memory: (knowing what): the memory of facts and events and refers to those memories that can be consciously recalled.
Episodic memory: the memory of specific events that have occurred at a given time and in a given place.
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Semantic memory: general knowledge of facts and people, for example, concepts and schemas and it is not linked to time and place.
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Working memory model: the theory that short-term memory is not a single store but rather consists of a number of different stores.
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Reconstructive memory: theory: when memories are accessed, they are not retrieved as a single, whole memory, but rather as a collection of independent memories put together. It is in this “reconstructive process” that distortions occur.
Schema
Definition:
- internal mental representations that are used to organize our knowledge, assist recall, guide our behavior, predict likely happenings, and help us to make sense of current experiences.
- derived from our prior experiences and knowledge
SOCIO APPROACH
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Social identity theory
Definition:
- refers to the way someone thinks about themselves and evaluates themselves in relations to group
- posits that a person’s sense of who they are is based on their membership of social groups.
3 processes
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social identification: when people adapt the norms and take on the characteristics of the in-groups.
Social comparison: comparing your group with others. To maintain or improve your self-esteem, your group needs to compare well with other groups.
Evaluation
Pros
- ICan be used to explain why ppl help in emergencies.
- It has been argued that increasing one’s saliece as part of a group leads to less panic and more cooperation when responding to an emergency.
- SIT has also been used to explain how juries make decisions and why we may or may not conform to a group.
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Research methods
Quantitative methods
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EXPERIMENTS
Definition: An experiment where a researcher manipulate an IV to establish a cause-and-effect relationship between manipulation of the iV and its effects on the DV
Evaluation
PROS
- high internal validity -> allows cause-and-effect RLS to be established
- controlled variables -> cause-and-effect
- standardized procedures -> replication -> results will be more reliable
CONS
- lacks ecological validity
- risk of demand characteristics
- internal validity: there may be other alternative explanations for the results
correlational studies
Definition: test the relationship (the correlation) between two variables of interest,
Pros
- Are conducted quite easily & produce data that allows for a comparison between two variables.
- allow researchers to study variables that cannot be manipulated, such as gender and age differences.
Cons
- do not show cause and effect relationships => low int validity
Natural & Quasi
Definition: experiments that take place under natural conditions. However, unlike field experiments, there is no manipulated IV. Instead the IV is a naturally occurring variable
Differences between quasi & natural
- Quasi do not randomly allocate their participants to groups. Instead, participants are self-selecting, often by gender, age, or ethnicity
- The research does not always have full experimental control over the IV. Sometimes they do manipulate an IV and measure the effect on people according to group.
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