Please enable JavaScript.
Coggle requires JavaScript to display documents.
Unit 4 : Cultural Environment- Autocratic - Coggle Diagram
Unit 4 : Cultural Environment- Autocratic
What is Culture?
Cross-Cultural Literacy
Understanding cultural differences in business
Links culture to business costs
System of values and norms for a design for living
Values: ideas of what is good and desirable
Norms: appropriate behaviors in situations
Society: people sharing values and norms
Hofstede Model:
Power Distance
: Acceptance of unequal power.
High: Autocratic bosses, centralized structure.
Low: Collaborative bosses and subordinates, decentralized structure.
Individualism vs. Collectivism
: Degree of societal interdependence.
Example: USA, France, Germany vs. China.
Uncertainty Avoidance
: Tolerance for ambiguity.
High vs. Low.
Masculinity vs. Femininity
: Role distribution between genders.
Applications
International Communication
Adjusting verbal and non-verbal communication
Cultural insights for better communication
International Negotiation
Adapting to cultural styles of negotiation
Importance of establishing relationships in some cultures
International Management
Cultural sensitivity in leadership
Training for nuanced business practices
International Marketing
Adapting marketing strategies to cultural values
Limitation
Questionable choice of national level: - Other factors and levels for assessing culture
Culture and Consumer Behavior
Domino's Pizza adaptations:
Britain: No knocking.
Japan: Non-sequential house numbers.
Kuwait: Limousine delivery.
Iceland: Drive-ins, no phones.
Decision Making Across Cultures
Autocratic vs. consensus cultures
Examples:
USA: flat management but top-down decisions
Germany: formal hierarchy with inclusive decision-making
Scandinavia: consensus-based, social factors
Japan: harmony and group wellbeing, ringi-sho process
China: slow, deliberate, hierarchy and collective good
Arab: top-down, importance of honor and relationships
Effect on Business
Cultural Imperatives
: Must-follow customs for success.
Example: Eye contact norms in Japan vs. Arab/Latin America.
Cultural Electives
: Optional customs beneficial for adaptation.
Example: Appreciating Danish flag or language.
Cultural Exclusives
: Strictly local customs.
Example: Danes reserve national day and constitution for themselves.
Intercultural Communication Importance
Misinterpretations in ads leading to unintended meanings.
Example: General Motors and Pepsi Cola's campaigns.