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DIGITAL DEEPAK - SEO Masterclass (https://youtu.be/qT_ClD0YsSI?si=Wwx…

- - - - Takes data from business directories
      - Crawler/Spider
        
        Visits all pages on the web which are open for crawling (bot)
        
        It follows webites one by one through links
      - Google My Business
      - Sitemaps Submissions
        
        XML Sitemaps - (a web page which contains URL links to all other pages on a website) - Extensible Markup Language
    - - Needs to have relevant and quality listings on the top
        
        Good User Experience
        
        Repeat Visitors
        
        Maintaining the top market share in the search engine market
      - On Page SEO - Relevancy
        
        On Page Factors
        
        Title
        
        Description
        
        Content
        
        Heading Tags e.g H1
        
        Content Body
        
        Image Alt Tags
        
        Keywords
        
        Off Page Factors (outside website)
        
        Anchor Text (The text with the embedded link)
        
        Brand Mentions
        
        Signal is from Webmaster (Website owners)
      - Off Page SEO - Quality
        
        Off-Page SEO are given by the users of the site
        
        Factors
        
        Backlinks
        
        Domain Authority
        
        Social Links
        
        Page Authority
        
        Page Load Speed
      - Personalised (User Perspective)
        
        Search History
        
        Cookies
        
        Preference
        
        Demographics
        
        Age
        
        Gender
        
        Geo Location
        
        Country
        
        City
        
        Marital Status
        
        Income
        
        Device
        
        Language
        
        Interests
        
        Browsing History
        
        May be data from social networks
        
        Network
        
        Shopping History
    - - Paid Search Listings
        
        Also needs to be relevant to maintain good user experience
        
        20% to 30% of the page is going to be paid results and they earn money with every click
        
        Examples of paid search listings
        
        Amazon Ads
        
        Practo Ads
        
        Zomato Ads
        
        Quickr Ads
        
        LinkedIn Ads
  - - - Transportation
      - Videos
      - Images
      - Reviews
      - Health
      - Entertainment
      - Food
      - News
      - People
      - Stock Prices
      - Jobs
      - Exam Results
      - Travel
    - - Restaurants
      - Training/Education
      - Technology
      - Electronics
      - Automobiles
      - Groceries
      - Books
      - Hospitals
      - Real Estate
      - Tickets: Sports, Concerts, Conferences et.
      - Apparel
      - Web Services
      - Furniture and Fixtures
      - Freelancers
      - Match-Making / Dating
- - - - Good Page Load Speed
      - Good Cross Device Functionality
      - Security (HTTPS)
      - SEO Friendly URL
  - - - Guest Posts
      - Forum Posts
      - Social Media Pages
      - Commenting
    - - Digital PR
      - PR Worthy Stuff
        
        Events
        
        Contests
        
        Product Launch
- - - - Buyer Intent Keywords
    - - Sports Scores
      - Prices
        
        Share Prices
        
        Commodity Prices (Gold Silver)
        
        Currency Conversion
      - What is the time/day/date?
      - Weather Information
      - Time Conversion
      - Unit Conversion
      - Lyrics
      - Brand Searches
      - Calculators
      - Election Results
    - - Categories
        
        Health
        
        Food
        
        Beauty Reviews
        
        Reviews (Subjective opions of people)
        
        Electronics
        
        Automobiles
        
        Education
        
        Movie
        
        Fashion trends
        
        Travel
        
        Property
        
        Company
        
        Book
        
        Restaurant
        
        App
        
        Software
        
        Product
        
        Education
        
        Travel
        
        Business Advice
        
        Jobs/Profession
        
        News
        
        Political News
        
        Local News
        
        Financial News
    - - Directions/Maps