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private Label - Coggle Diagram
private Label
- Increased retailer trust and loyalty.
- Higher margins compared to national/global brands.
- Improved quality and packaging.
- Knowledge of consumer/shopper behavior.
- Regional tastes and variants.
- Better value and economy for consumers.
- Control over supply chain and strategic in-store placement.
- Myntra's Private Label Strategy
- Targets 25% revenue from private labels.
- Success with 'Roadster' and other brands like HRX, All About You, Moda Rapido.
- Plans to increase private label sales contribution to 25% in FY2018.
- Roadster's rapid growth and physical store launch.
- Expansion plans with Walmart for global reach.
- Lower price, higher margins.
- Marketing and pricing strategy freedom.
- Differentiation and strong customer positioning.
- Safeguard against economic downturns.
- Potential to reach 50% of total organized retail.
- Future Group's Private Labels
- Apparels: John Miller, Bare, DJ&C, Indigo Nation, RIG.
- FMCG: Tasty Treat, Fresh n Pure.
- General merchandise: Dream-line.
- Consumer durables & electronics: Sensei, Koryo.
- Manufactured or provided by one company, sold under another company's brand.
- Available across various industries.
- Brands legally owned by a retailer or supplier.
- Private label share increase in Europe and the US.
- Ranges from 21% in Italy to 52% in Switzerland.
- Growth in trust and quality of private labels.
- Perceptions of Private Label
- Global positive perceptions.
- Quality concerns among brand-loyal Asians.
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