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Email Marketing
2024 Linh - Coggle Diagram
Email Marketing
2024 Linh
Acquisition emails
downloadable guides, product catalogs, PDFs, or free trials
indirect compliment, or some positivity, just something that makes them feel good
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Welcome email
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Including CTA: Tinh tế mua hàng hoặc đọc thêm nếu họ to mò về blog, hoặc nói họ hãy giữ liên lạc về những thứ hay ho phía sau
VD: Đầu tiên cho 1 mã freeship, tiếp theo là kể ngắn, sơ lược về cty, discouver Authentic --> CTA: follow social media...
Newsletter
sent to subscribers on a regular basis, containing news and informational content relevant to the company and of interest to subscribers
Benefit:
- great way to advertise your product
- build up trust and show your expertise
- create lasting relationships with your customers
- inform and educate them
Include:
- relevant content that you think your readers will enjoy: big news about company, new products,
- trending topics, pop culture, or current events
- catchy, clever writing that makes them stand out among the dozens of emails your readers get every day
- Your writing style and tone is a huge part of whether or not your subscribers feel connected to your brand
Write to add value
subject line: Keep it brief, Pique readers’ curiosity, If you’re offering something, be clear about it, Consider personalizing it
Preview text
Lead Generation
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Way:
- Website promts
- GDN
- Social ads
- SEM
- Referral
- Direct email marketing