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TeachAbility, Marketing plan, Financial Plan - Coggle Diagram
TeachAbility
Marketing Plan
1-2 slides, snippet of Coggle and Business Model Canvas
Presentation
4-5 slides
Introduction page
Business Model Canvas
Marketing
Financials
9th April 7pm presentation
Who will be presenting each slide?
9th April 1pm upload presentation
Platform/functionality
Business Plan
1 - Slides
Post to OpenStudio
Due 23 Mar
Financial statements
Marketing plan
Customer Segments
Primary Students
Secondary Students
College/University Students
Mature Age Students
People wanting to learn a new skill
Parents
Teachers/Tutors
Channels
Distribution
Website/App
Pre recorded lessons
Live 1:1 Lessons conducted online
Communication/Marketing
Online adverts on social platforms like Facebook/TikTok etc
Adverts in Industry/Education Publications to attract teachers/tutors
Google advertising to place banner adverts onto websites
Google play store listing
Apple store listing
Sales
Website/App
Secure payment platform in app
Payments made to tutors from within app
Commission collected as part of secure payment system before payment made to tutors
Value Proposition
Tailored lesson plans
Teacher/Student Matching
Customer Relationships
Creating a survey
Survey monkey
25 results to analyse
Financial Plan
Competitor Analysis
Pricing models
Types of competitor
Cashflow
Startup costs
Development Costs
Marketing costs
Web hosting
Sources of finance
Financing strategy
Basic Income Statement