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Customer personas - Coggle Diagram
Customer personas
SMS
G1 - The strongest countries [TH MY PH]
Characters MY PH: send from local to local
Game to play: Close to the locals but being Global
Character TH: Send inside to outside, vise versa.
Game to play [outside send to TH]: Local Thais can serve you more
Game to play [TH send to outside]: Movider is the Thai company who can serve the abroad customers with international know-how
G2 - The top demand countries [ID BD BN BR TW SG]
Character: Local send to Local
Game to play:
Convince to register the SIDs
Get the local rates 50% cost better
Character: International or non-identified companies
Pain points:
High costs to afford
Game to play: ensure the customers about stability [Movider's always send to end user]
G3 - The slightly demand countries [GB US AE]
Characters: the customers who has business in others countries or want to send info. to those numbers
Game to play: Increase the higher basket amount to purchase
Others: Restricted countries
No need to play but keep as backlog
Contact sales to unlock more
Talk to sales for these countries
Viber
Philippines
Existing Viber users
Newbie
Retail & restaurant
why should they have Viber?
Better than SMS
Communicate to direct chatbox of the clients
Rich message
short video / Button
Have difficulties in sending SMS
Game to play:
Easy to register
Faster communication to your end users
Cheaper price
Myanmar
WhatsApp