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AirAsia (Internal) Analysis, Airline Industry Analysis - Coggle Diagram
AirAsia (Internal) Analysis
Overall Strategy
(Hambrick & Fredrickson)
Arenas
Asia & neighbour
Low & middle income customer
Business travellers
Economic logics
Cost focused
Efficient direct route
Differentiators
Low cost w/ high numbers of destinations
Strong brand
Strong vendors (santan, jovian, etc.)
Vehicles
Partnership
Subsidiaries
Online distribution channels (?)
Staging & pacing
Market penetration in different countries
Airasia ride (?)
Business Level Strategy
Low fare
efficient operation
Corporate Level Strategy
Cost focused leadership
Cooperative Strategy
Partnerships with other airlines
Cooperation agreement with government
International Strategy
Focus on medium haul operations
Increase destination to more than 3000
Financial Analysis
Review income & expenses
Cash flow statement
Balance sheet
Projection (?)
Internal Analysis
SWOT
Strength
Business model>Low cost > larger target market
Online>Super Apps>loyalty program & ticketing
Large fleet > 150 destinations > unique routes
revenue streams > baggage, food, insurance, etc.
Marketing
Weakness
Operation schedule
Tight budget
Short distance destination
Market Perception
Customer care > complaints > bad reputation
Opportunity
Expension of destination > increase demand
Cargo service
Invest in Tech (fuel saving, eco-friendly, etc)
Improve customer service
Threat
New LCC
Currency exhange rate
Unstable fuel price
Pandemic
Rising labour cost
PESTEL
Political
Environmental
Social
Technology
Economic
Law
Resource &
Competence Analysis
VRIS
Value
Reputation
Technology
Management
Rare
Unique route > direct
Low fare all year round
Immobility
Branding
low cost - long haul (london, dubai, istanbul)
Sustainability
Flight path > fuel efficiency practice
operation efficiency > streamline > one airasia
Allstars
Airline Industry Analysis
Industry Analysis
Porter's
Threat of New Entry
(Low)
Resource Capital
In needs of human resource
with specific knowledge & skill set
Guest loyalty
Airline reputation / branding
Competitive Rivalry
(High)
RIval local & foreign
Provided services
Market influence
Threat of Substitute
(Moderate)
Price/performance ratio
Benefit from innovation/upgrading
Bargaining Power
of Buyers (High)
Buyer's concentration
Buyer's information
Buyer's options / choices
Buyer's profits
Bargaining Power
of Supplier (low)
Suppliers concentration
Switching cost
Suppliers strength & branding
Strategic Group (?)
Low Cost Carrier
Full Service Carrier
Macro Environmental
Analysis
Economic activity
Inflation rate
Product cost
Service demand
Currency exchange rate
Law & ethics
Tax policy
Government regulation
Diversity
Sports (World CUp, Asian Cup)
Lifestyle
Technology
New innovation (WIFI)
New invention (fuel saving tech)
Online process
Environmental sustainability
Eco-friendly airlines
Carbon emission
Noise pollution
Global Issues & Trends
Flight themes
War
Visit Korea Initiative