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External Environmental Analysis, SMMC G5, competitive dynamics, 4P (Profit…

- - - - 來一客
        
        The three major classic brands account for more than 60% of instant noodles revenue.
      - 統一麵
      - 滿漢大餐
      - popularizes in convience stores and hypermarkets
    - - RuiSui Fresh Milk(瑞穗鮮乳) maintain a market share of more than 15%
    - - Proker(博客)
        
        sold in convenience stores and supermarkets
    - - 四季醬油 market share exceeds 10%
  - - - Slurpee(思樂冰) gradually goes out of fashion
        in 7-11
  - - - especially bought in shops
      - 7-11 vs. FamilyMart
        7-11 sells less than FamilyMart but is on the rise
- - - - PESTEL
        
        Technological
        
        Adopt POS system
        
        NEC- OmniPOS
        
        Have a consumer behavior analysis framework
        
        Help retailers respond quickly to market changes
        
        can be applied to four different industries
        
        supermarkets
        
        convenint store
        
        department stores
        
        caterings
        
        Environmental
        
        Social
        
        Economic
        
        Political
        
        expand into China and Southeast Asia actively
        
        Southeast Asia
        
        have not been able to establish an effective management team in the Southeast Asian market
        
        China
        
        focus on 25 cities in China
        
        change previous business model
        
        open stores everywhere
        
        1 more item...
        
        Legal
- - - - Uni-President' s noodles own 25.1% of market share in China
      - 44.6% of market share the biggest noodles supplier in Taiwan
    - - low bargaiining power of suppliers
  - - - Dachan may be the revial for uni-president
        
        Dachan is the meat supplier in many enterprise
        
        research and development abilities are skillful
        to create higher quality and better taste leading products
        
        products are accessible
        nationwide with the inclusive distribution and selling network
        
        fast food meat supplier is Dachan
    - - enhance market flexibility and strengthen competitive advantages
        
        product upgrades
        
        value-added services
        
        safety control
        
        supply chain integration
  - - - RuiSui Fresh Milk is the down stream of Uni-President
        
        Keep cost down
        
        Strictly control quality dairy
    - - the customers have more choices
        
        high bargaining power of customers
  - - - extant self life mike can be the substitute
        
        shelf life is longer than fresh milk
        
        there are many choices to choose
        
        much cheaper than fresh milk
  - - - PX Mart mergered and acquisitioned 5 mass merchandise store
      - Uni-President spent 29bilion to hold 60% stock of Carrefour to stop PX Mart from keep expanding
- - - - NT$58.67 billion
    - - NT$47.9 billion
- - - - Food(食糧群)
        
        Take Animal feed for example
        
        Up
        
        corn
        
        United States and Brazil
        
        Middle
        
        Feed factory
        
        Downstream
        
        Domestic breeding farms(pig cow sheep)
      - Fast food
        
        Take instant noodles for example
        
        Up
        
        Middle
        
        Downstream
        
        統一超商股份有限公司(Taiwan)
        
        1 more item...
        
        統一企業中國控股有限公司(Hongkong)
        
        上海統超商貿有限公司(China)
        
        GS25(Korean convenience store)
        
        Factory
        
        Flour
        
        Made by self
        
        Palm oil
        
        Malaysia
        
        Beef
        
        Oceania
      - Drinks
        
        Take dairy for example
        
        Up
        
        Middle
        
        Downstream
        
        統一超商股份有限公司(Taiwan)
        
        1 more item...
        
        興農集團
        
        1 more item...
        
        全聯
        
        Factory
        
        Raw milk
        
        More than 130 farms in Taiwan
        
        Soy
        
        America Canada
        
        Milk powder
        
        Oceania
      - Mixed foods
        
        Take ice cubes for example
        
        Up
        
        Middle
        
        Downstream
        
        統一超商股份有限公司(Taiwan)
        
        1 more item...
        
        全聯
        
        興農集團
        
        1 more item...
        
        Factory
        
        Water
        
        Taiwan
- - - - the different focus between them
        
        bonus points
        
        mobile payment
- - - - It mainly based on fresh food
- - - - noodles for business use has become a new driving force for operational growth
    - - Cross-selling of group items
      - The convenience of one purchase
      - Quality and reliable supply chain
    - - ready-to-eat product market is the main direction of development
    - - with high quality and differentiation
        marketing strategy
  - - - aiming to "create the maximum operating value of the company"
  - - - Strengthen brand value
      - market mechanism control
      - social responsibility participation
      - Discipline and execution performance
      - Improved profitability
- - - - Retail
        
        7-11
        
        Authorized by 7-11 in Japan IN 1979
      - Dairy product
        
        Cooperated with 明治乳業 in 1969
      - Fast food
        
        instant noodles
        
        Cooperated with 日清製粉 in 1969
      - Cargo transportation
        
        Establish 統流開發股份有限公司 in 2121
    - - DIfferent taste
        
        ENERGY BREAD for sports group
        
        X POS for 7-11
  - - - improve production efficiency
      - economies of scale
      - product design and simplification
- - - - setting foodstuff factors in Vietnam
      - invest local 7-11 in Philippines and produce instant noodles in local
      - setting beverages factors in Thailand
    - - enhance logistics transportation in Korea
      - acquire local famous beverage company Woongjin food in Korea
  - - - Life brand
        
        extending multi-brand operation
        
        big brands cultivating
        
        expanding SKU
    - - manufacturing + R&D
        
        product portfolio structure
        
        the best production efficiency
        
        marketing resource allocation
        
        the highest added value
      - trade + circulation
        
        expansion of the global procurement platform
      - experience + retail
        
        high value-added logistics system
        
        manufacturing network
        
        marketing network
        
        procurement network
        
        retail network
        
        supply and distribution agency relationships
        
        major retail chains
        
        FamilyMart
        
        7-11
        
        globally recognized brands.
        
        Nestlé
        
        KFC
      - alliance + M&A
        
        Strengthen strategic alliances and cooperation with international manufacturers
- - - - Knows how to market and shape the brand
      - Adopt new technology of
        Aseptic cold filling
    - - Start from the grassroots
      - Design various educational training programs
    - - Engage in product innovation
      - business expansion
      - Participate in social welfare activities
- - - - manufacturing
      - supply chain management
        
        logistics distribution
        
        Raw material procurement
      - product R&D
    - - brand building
      - marketing
        
        promotional campaigns
        
        Advertising
        
        giveaways
      - sales & distribution
      - Customer Service & Relationship Management
        
        Establishment of customer service department or hotline
        
        Customer database
  - - - factory
      - warehouse
      - inspection laboratory
    - - logistics center
      - cooperate with other company
  - - - Diversified Business Model
      - Operating through franchise chain
      - holds the perpetual operating rights in Taiwan
    - - Ranch Transformation
      - Data Quality Assurance and High-Quality Translation
      - technological upgrade
    - - integrated with various distribution points and logistics centers
- - - - Launch more discounts
- - - - "performing above and beyond regulations" is management conerstones
      - adopt proactively various environmentally friendly actions
        
        share our industrial experience and technology with value chain by role and position
    - - creating a reasonable, safe and fair work environment
      - sharing mangement results with emplyees
      - "professional cultivation, career development and lifelong learning" as the motto
    - - "safe, tasty and healthy food for consumers" is R&D mission
      - built various safety management model for food raw materials
        
        ensure the safety and health for consumers
    - - society
        
        caring for the socially disadvantaged
        
        create a better life and society
        
        promoting the prevention of lifestyle disease concepts
      - the core competencies of the company
- - - - increase international influence