Quantitative research in psychology involves collecting and analyzing data that can be measured and counted, like numbers and statistics. It focuses on objective things that can be easily quantified, such as behaviors, test scores, or brain activity.
On the other hand, qualitative research in psychology focuses on understanding the quality or nature of experiences, feelings, and behaviors. It deals with non-numerical data, like descriptions, narratives, and interpretations. Qualitative research helps researchers understand the meanings and motivations behind human actions.