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Principle of Marketing, Wipawan Songsang 66190034 - Coggle Diagram
Principle of Marketing
Chapter 10 Pricing: Understanding and Capturing Customer Value
THREE MAJOR PRICING STRATEGIES
1.Customer value-based pricing
Value-based pricing
Good-value pricing
Everyday low pricing (EDLP)
High-low pricing
Value-added pricing
2.Cost-based pricing
Fixed costs
Costs-plus pricing
Variable costs
Break-even pricing
Total costs
3.Competition-based pricing.
Chapter 11 Pricing Strategies: Additional Considerations
New pricing strategies
Market-penetration pricing
Market-skimming pricing
Product mix pricing strategies
Captive product pricing
By-product pricing
Optional product pricing
Product bundle pricing
Product Line pricing
Price adjustment strategies
Psychological pricing
Psychological pricing
Reference prices
Promotional Pricing
Special-event pricing
Limited-time offers
Cash rebates
Low-interest financing, extended warranties, or free maintenance
Segmented pricing
Product-form pricing
Location-based pricing
Customer-segment pricing
Time-based pricing
Dynamic pricing
Allowances discount
International pricing
Discount pricing
Geographical pricing
FOB-origin pricing
Uniform-delivered pricing
Zone pricing
Basing-point pricing
Freight-absorption pricing
Price Changes
Initiating price changes
Competitor reactions to pricing changes
Buyers reactions to pricing changes
Public Policy and Pricing
Pricing within channel levels
Predatory pricing legislation
Price fixing legislation
Pricing across channel levels
Price discrimination
Retail (or resale) price
Robinson-Patman Act
Deceptive pricing
Wipawan Songsang 66190034