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Pricing Strategies - Coggle Diagram
Pricing Strategies
Chapter10
2. Cost-based pricing
2.2 Variable costs
Raw materials
Packaging
2.3 Total costs
2.4 Costs-plus pricing
2.5 Break-even pricing
2.1 Fixed costs
Heat
Interest
Rent
Executive salaries
3. Competition-based pricing
1. Customer value-based pricing
1.3 Everyday low pricing (EDLP)
1.2 Good-value pricing
1.5 Value-added pricing
1.1 Value-based pricing
Price is set to match perceived value
Cost-based pricing is product driven
Value-based pricing is customer driven
1.4 High-low pricing