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retail assignment UNIQLO 3000 words - Coggle Diagram
retail assignment
UNIQLO
3000 words
introduction
200 words
theoratical analysis
1200 words
market segmentation
How the chosen retailer segments its target market (e.g., demographics, psychographics, behavioral).
positioning
How the retailer positions itself in the market compared to competitors.
competitors analysis
practical analysis of retailer
700 words
Analyze an existing retailer that could benefit from redesigning its stores, website, or app (or rebranding).
store
app
現有的也很好，一直有看到在進步。但為了邁向更永續的品牌，應該要improve
retailer analysis
product sector: Briefly discuss the product sector the retailer operates in
Target Market
market strategies
至少選兩個項目去分析
Store Location (if applicable): Analyze the retailer's store location strategy (if it has physical stores).
Customer Service or Store Management: Analyze the retailer's customer service approach and store management practices.
Product Development and Price or Buying and Merchandising: Analyze the retailer's product development, pricing strategies, and buying/merchandising practices.
Retail Branding and/or Marketing Communications: Analyze the retailer's branding and communication strategies (e.g., brand image, advertising, social media).
recommendations
900 words
Based on your analysis, propose specific recommendations for how the retailer can improve in the areas you've analyzed.
商店營造的整體氛圍
app: 新增為你推薦專區shopee、staff試穿區blog（sense of place好像有）
store: 可以重新主題性規劃，結合在地感覺會更有fu，就像巴黎店
也可以強調自己之前哪裡做不好，像是褲子版型等等
注意事項
provide practical examples to illustrate your points
executive summary