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CRISIS - Coggle Diagram
CRISIS
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Risk
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Risk Communication
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Main product is quality of relationship support, not information nor and end. Its an enabling agent
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How to understand risk
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Often contradicting, Distorting, and controversial
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Risk Assessment
Demonstrate Competency, Complete, Honest, Balanced, Responsive
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Crisis Communication
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Purpose
To influence, maintain, convince, prevent, demonstrate
Target: Public Relations, Stakeholders
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Unpredictable event, but not unexpected
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