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Email Marketing - Coggle Diagram

- - - - General Sequence
    - - THEN... TEAM SIZE EMAIL
        
        Small
        
        Small team contract problems sequence
        
        Large
        
        Large Team contract problems sequence
- - - - Email 2: Value Proposition - Explain the benefits of your products, services, or content. Share your unique selling points and what sets you apart from competitors.
        
        Email 3: Engagement - Encourage interaction with your brand. This could be an invitation to join your social media communities, download a free resource, or read a key blog post.
        
        Email 4: Offer - Provide a first-purchase discount or special offer to encourage sales. Make sure the offer is compelling and time-sensitive to prompt action.
        
        Email 5: Feedback or Further Segmentation - Ask for feedback on the welcome sequence or preferences to further segment and personalize future communications.
      - A little bit about our brand, our founder, our mission
        Encourage connection on other platforms... especially linkedin (VW personal and CLL company) and Instagram
        Instagram
        https://www.instagram.com/checklistlegal
        Verity White on LinkedIn
        https://www.linkedin.com/in/verityw
        Checklist Legal on LinkedIn
        https://www.linkedin.com/company/checklist-legal
        Website
        https://www.checklistlegal.com
      - Why contracts?
        
        Founder story / timeline
        
        From In-House Lawyer to Contract Innovator: My Journey
        
        Contract Economics
        
        If you're not measuring, you're gambling
        
        Podcast episodes for mindset
        e.g. a contract is not a piece of paper