ETHNOGRAPHIC PRACTICE
OBSERVATION
INTERVIEW
APPLICATION IN THE FIELD
CATEGORY CONSTRUCTION
Initial & General
Determination of Elements
Empathy and Rapport Process
"Fly on the Wall" Technique
Interest in what people want to say
Field Investigations
Role of Researcher
Observe things as they happen
Research Requires Mental and Psychological Attitude
IIdentify the problem, issue, or topic to be studied
Paying Attention to One's Observability
A keen eye, a keen ear and a good memory
Casual Unstructured
First Poll
Categorization and Second Survey
Direct Questioning
Identify more important categories
Means of collecting information
Starting point for the use of more qualitative methods
Respondent Confirmation
People's Experiences, Places, Feelings
Naturalness in the collection of information
Institutional Dimension
Specific Subjects
Analytics Logs
Initial Reports
Data clarification and extension
Gestures
Nonverbal Communications
Tone of voice
Scenario
People's Position
Observers
Group Cultures
Rudimentary Empirical
Parallel Readings
Diagnostic Assay
Initial Solution Visions
Data Richness
Rigor of analysis
Elevation of ideas
Theoretical construction
Field Notes
Transcripts
Documents
Formulation of concepts
Seminars
Workshops
Private Consultations