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Beggs and Partners - Belfast Store Trial 1 trial store - 13 other stores…
Beggs and Partners - Belfast Store Trial
1 trial store - 13 other stores to roll out
Sales Aids for staff
Product Guides on hero products
Portbury visit
Core stock instinct and TS based on top sellers
Enhance sales of instinct key ranges
Grow categories outside of Own brand
Look at top 3 sellers in each
Taps
Showers
Other categories to be scoped
Mirrors
Eske San Deal & Debut PHG Offer
External marketing to installers
text
Mail shot of new core lines
And promotions bi weekly frequency
Support for Google paid advertising
Full 3 month social media campaign focused on TS at Beggs
Web landing pages on partner website
Trade solutions mobile app (In the future?)
Joint advertising campagin in local P&H publication
In Branch POS
FSDU Solutions
Toilet seat
Taps
Showers - Joy Dual and Joy Basin Mixer
Handsets x 6 countertop fsdu
Accessories it’s in shelf ready packaging or euro hooks
Accessories it’s in shelf ready packaging or euro hooks
Posters to advertise key ranges - Parking Bollard POS Covers
Toilet seat stands
Strut cards with QR codes on Hero products
Video content for hero products to stream on in branch TV
Tap boxes
Joy Dual Shower Dumpbins
Shower boards
TDU
Coast , edit, alpha, debut, alto post may
i
Pads located in store on TDU
Advertising TS produts
Direct linked to customer support for instant chat support
Allow staff to check stock
Display Boards for Accessories
Dual branded brochure dispensers
Sales Promotions
Deal of the month 3 month campaign, price supported promotions, Showers, Taps, No Overlapping own brand POS
Targeted installer promotion. Spend x go into prize draw for Y gift
Customer Loyalty Reward Scheme. Spend X over X and get money off or Amazon Vouchers etc
Staff incentive to help drive focus and engagement , Love to shop vouchers .... Ian not sure on this
Face to Face selling channel
Staff training
Trade/ event - Training Tool Box evening
to engage staff and installers
Curry night to engage installers
(Costly)
Understand Beggs customers to ensure we create relevant content
Age
Social channels used
What digital content will they engage with their customers