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The Jim Koerschen Award brainstorm - Coggle Diagram
The Jim Koerschen Award brainstorm
Identify the problem/focus
Problem
humans cant donate everyday
clothing = neccesssary everyday = large demand
clothing -> lots of waste -> bad for environment
processing raw materials requires water
carbon emissions during manufacturing and transportation processes
microplastics dispersed in ocean
'This vicious cycle aggravates environmental issues. Fast fashion is responsible for 10% of the global carbon emission, uses 93 billion cubic meters of water annually, and causes 20% of worldwide industrial water contamination.' '报复性消费‘ ‘latest trend'
clothing surplus.......trends
Social Problems
Clothing size
All sizes instead of aversge size
Aims
Solve sustainability issue of clothing production
to not only use perfectly looking models
Social problems
clothing style doesnt hav to be too complex
hav some 固定款式, manufacture according to orders
Marketing Strategies
-办卡---折扣----随便选XXX件(refer to muji)
certain times = certarin discounts
Solution details
Creating the product
manufacturing company: GRNTEX. Provide materials and design
Design
students at bcis arts department
professional designers
fashion consultants
personal color analysis
stylistic analysis
PERSONALIZATION
Clothing size
scan and iterate scan
(app that does scanning)