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A prototype - Coggle Diagram

- - - - Potential end-users/customers
        
        Purpose: Understand the needs, challenges of customers
        
        Get to know how they address the problems
      - Potential buyers
        
        Store managers, retailers, or decision-makers responsible for purchasing
        
        Gather insights into factors influencing buying decisions
      - Experts
        
        Industry experts, academics, taste makers, or journalists
        
        Obtain knowledge on complex aspects related to your idea, such as regulations, industry structures, technologies, and historical context
    - - Ask similar questions to everyone => gather comparable data for analysis
      - Don't start with your solution
        
        Avoid biasing the interviewee with your perspective
        
        Focus on their experiences and needs
      - Begin with personal questions
        
        Set a comfortable tone to delve deeper more easily
      - Delve into the problem
        
        Understand how the interviewee views the issue
        
        Ask open-ended questions
      - Solutions
        
        Explore their current solutions => Gain insights into how interviewees address the problem
        
        Mention your soultion => Avoid a sales pitch to maintain an unbiased perspective
    - - Document Results Immediately After the Interview
        
        Avoid Drawing Conclusions Until All Interviews are Completed
        => Prevent premature assumptions and ensure a comprehensive understanding
      - Look for Patterns in the Interviews => Identify common themes, recurring challenges, or consistent preferences across interviews
- - - - Demographic questions at the top
      - Qualify with Yes/No questions => Filter out irrelevant respondents
      - Be Cautious with Open-ended Questions => Can be time-consuming and may not yield quantifiable data
    - - Avoid general multiple-choice questions
      - Specify choices and focus on past behavior for better insights
    - - Avoid simple numerical scales (1-5)
      - Use descriptive labels for more nuanced responses
    - - Avoid asking for specific monetary values
      - Use a willingness-to-pay approach with specific scenarios
      - Randomize questions to avoid order bias
      - Use conjoint analysis for a better understanding of preferences.
- - - - Product prototype designed to answer specific question
      - Focus on only 1 or 2 aspects of the final product
      - Can be created quickly and cheaply without needing to develop a full-scale model
      - Testing if the concept is viable
    - - Build a model of the full product being developed
      - Has all the key features and functions include
        => ensure that the end result is both reliable and fully functional
  - - - Focus on spending effort and money wisely to learn effectively.
      - Identify and design elements essential to convey the user experience.
    - - consider the entire user experience: pre, during, post
    - - Collaborate with those responsible for delivering the service to customers.
      - Invite employees, end-users, and individuals behind the scenes to participate in creating and testing prototypes.