Please enable JavaScript.
Coggle requires JavaScript to display documents.
Market Segmenting, Targeting, Positioning - Coggle Diagram
Market Segmenting, Targeting, Positioning
Market Segmenting
Segmenting International Markets
Segmenting Business Markets
Segmenting Consumer Markets
Geographic Segmentation
Dividing into different geographical units, such as nations, states, regions.
Demographic Segmentation
Age and Life-cycle stage
Gender
Income
Psychographic Segmentation
Lifestyle
Personality characteristics.
Behavioral Segmentation
Occasions
Benefits Sought
User Status
Usage Rate
Loyalty Status
Using Multiple Segmentation Bases
Market Targeting
Differentiation and Positioning
Communicating and Delivering the Chosen Position
Positioning Map
Choosing a Differentiation and Positioning Strategy