Building long-term success

Time scale for innovation

Time frame

Business incubators

Start-up accelerators

Medium-term

Long-term

Short-term

Cycles of innovation

Product life cycle

Virtuous + vicious cycle

Business cycle

Change management

Set of tools that help to control a change, It is a long term approach. (Budgets, training, external consultants, etc...)

People associated with innovation Everett Rogers "Diffusion of innovation" (1962)

Early majority

Early adopters

Late majority

Innovators

Laggards

Steps process (Kotler, 1996)

Empower employees

Generate short-term wins

Communicate the change vision

Consolidate gains and produce more change

Develop vision and strategy

Anchor new approaches sin the culture

Create the guiding coalition

Sens of urgency

Change leaderships

Urgency for a change, short-term approach. Is less controlled than change management

Ten ways of creating shareholder value (Alfred Rappaport, 1986)

  1. Focus on value more than in earnings
  1. Strategic decision to maximise value
  1. Make acquisitions that maximise value