Summary file 3
Security and privacy
Online reputation and digital marketing
Good and bad practices/ social media marketing
E-commerce
How e-commerce companies can compete in an Amazon-Dominated World
Create a solid product offering for your niche
use customer data to inform yout business
Consider adding subscription services
Improve yout shipping
Make an effort with customer service
Inside Amazon's Smart Warehouse
Substitution = le remplacement
to ferry = to transport people or goods in a vehicle, especially regularluy and often
Assumption = une supposition/ hypothèse
to hold stock = garder su stock
pod / shelving unit = une étagère
stationary workstation = un poste de travail fixe
warehouse/ fullfilment center = a building that stores products for stocking and shipping preparation
to retrive stock = récupérer du stock
Mile = a unit of distance in English
The importance of Internet in business/ e-commerce and digital marketing
Advantage of using the Internet for business
Potential customer base
A store that never closes
Networking opportunities
Cost effective
Disadvantages of using Internet for business
Using customer data
limited sales