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Commercialisation, :check:, :red_cross: - Coggle Diagram
Commercialisation
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BUSINESS on sport
Sponsorship = provision of funds, money and/or support for a commercial return
Commercialisation = the treating of sport as a commodity, involving the buying and selling of assets
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However:
- high pressure to win
- increased deviant behavior
- performers are treated as commodities
- inequality of funding
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