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Decision Making - Coggle Diagram
Decision Making
Corporate Strategy
Growth Ways
Vertical Integration
(Direction of Growth)
Full vertical
Integration
https://learn2.open.ac.uk/mod/oucontent/view.php?id=2208749§ion=4
Building Hotels
Direct Marketing
Land acquisition
Brand Management
Transaction Asset Matrix
https://learn2.open.ac.uk/mod/oucontent/view.php?id=2208749§ion=3.3
Reasons:
https://learn2.open.ac.uk/mod/oucontent/view.php?id=2208749§ion=5
Product diversification
(Direction of Growth)
Disintegration?
Reasons
https://learn2.open.ac.uk/mod/oucontent/view.php?id=2208751§ion=3.1
Internationalisation
Expansion in Germany
(Direction of Growth)
Organic Development
(Method of growth)
M&A
(external Growth)
https://learn2.open.ac.uk/mod/oucontent/view.php?id=2172760§ion=6
https://learn2.open.ac.uk/mod/oucontent/view.php?id=2172760§ion=7
Motives
Strategic
Financial
Managerial
Buy or DIY Matrix
https://learn2.open.ac.uk/mod/oucontent/view.php?id=2172760§ion=6.1
Factors
Organisational
Decision-Maker Characteristics
Firm-Specific Factors
Big firms intern more
Products with global appeal
Environmental
"Bandwagon" Effect
Following other companies?!
Attractiveness of
Host Country
Host country desirable for business
Location Choice
https://learn2.open.ac.uk/mod/oucontent/view.php?id=2172764§ion=3.2
Benefit
Increase Market Size
Achievement of economies of scale / scope
Strategic Approach
https://learn2.open.ac.uk/mod/oucontent/view.php?id=2172764§ion=4
Translational Strategy
Multidomestic Strategy
Global Strategy
Choice of Entry
https://learn2.open.ac.uk/mod/oucontent/view.php?id=2172764§ion=5
Greenfield
Multinational Firm
Speed if Internationalisation
Uppsala Model
https://learn2.open.ac.uk/mod/oucontent/view.php?id=2172764§ion=8
Description of Corporate Strategy
https://learn2.open.ac.uk/mod/oucontent/view.php?id=2172760§ion=4
Reason for growth?
Market Growth
Corporate Strategy
Product Scope
Range of product offered
Geographical Scope
Countries it operates in
Vertical Scope
Number of value chain activitirs performed
Business Strategy
Generic Strategies
Business ModelsC