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A Glimpse of Business Environment - Coggle Diagram
A Glimpse of Business Environment
1. Meaning of Business Environment
Business Ecology
Business-Environment Interrelationship
2. Types of Environment
Internal Environment
Value System
Vision, Mission and Objectives
Management Structure and Nature
Internal Power Relationship
Human Resources
Company Image and Brand Equity
Miscellaneous Factors
External Environment
Micro Environment
Suppliers
Customers
Competitiors
Marketing Intermediaries
Financiers
Publics
Macro Environment
Global Environment
Legal Environment
Political Environment
Demographic Environment
Social/ Cultural Environment
Technological Environment
3. Competitive Structure of Industries
Threat of Entry
(a) Government Policy
(b) Economies of Scale
(c) Cost Disadvantages Independent of Scale
(d) Product Differentiation
(e) Monopoly Elements
(f) Capital Requirements
Rivalry among Existing Competitors
(a) Number of Firms and their Relative Market Share, Strengths
(b) State of Growth of Industry
(c) Fixed or Storage Costs
(d) Indivisibility of Capacity Augmentation
(e) Product Standardisation and Switching Costs
(f) Strategic Stake
(g) Exit Barrier
(h) Diverse Competitors
(i) Switching Costs
(j) Expected Retaliation
Threat of Substitutes
Bargaining Power of Buyers
Bargaining Power of Suppliers
8. Environmental Analysis and Strategic Management
Formulation of Mission and Objectives
SWOT Analysis
Strategic Alternatives and Choice of Strategy
Implementation
(a) Corporate Level Strategy:
(b) SBU Level Strategy:
(c) Functional Level Strategy:
Evaluation
4. Strategic Groups
Implications
Limitations
5. Competetor Analysis
(a) Competitor Response Profile
(b) Future Goals
(c) Assumptions
(d) Current Strategy
(e) Capabilities
6. Value Chain
7. Benefits of Structural Analysis