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Problems for customers in fast food industry - Coggle Diagram
Problems for customers in fast food industry
Is the business ethical?
Human interaction may be unfavorable
Inconsistent
Slow
People generally may not like human interaction
Accessibility issues
Can the user easily identify what the chain sells?
Is their current technology accessible/intuitive to use?
Time to go to the chain, make purchase
Could be affected by online delivery, lack of staffing etc
Dietary restrictions
May just not like whatever the chain promotes (e.g. pizza)
Not informed enough to make decision on what alternatives to purchase
Does the place factor in peoples allergies? how can we tell? Is this easy information to find on their website?
Fast food is "unhealthy", less likely to be influenced by CTA
Inconsistent service at a restaurant
Employee issue, quality control issue
Overavailibility/underavailability of a product
Could influence the cost of the product (may make it too pricey)
If they don't regularly restock, it may deter people from becoming repeat customers at this chain
May be unclear on what the branch actually has available (Could be fixed with app?)
Unclear USP of brand
Sensory overload - too many items on menu, poorly layed out menu