perhaps not just about the sensationalisation by the media, but also, encumbered by the gargantuan amounts of information, strive for a writing modality focused on efficiency and indelicacy. With a population that is increasingly skimming and scanning information, searching for emotional hot buttons, our media companies slave themselves to the audience's consumptive expectations, obscuring the nuance and authenticity of effective media coverage. Can we really blame the tendency for occasionally obscuring reality by The Guardian, ABC news or the Sydney morning herald by simplifying the content, spicing up the banality of reports, and incorporating some emotional tones if it means survival within a world that monopolises on attention?