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BRANDING AND REBRANDING - Coggle Diagram
BRANDING AND REBRANDING
describe overall design and promotion of a company
product / service
combination
physical and emotional cues
branding involves choosing a brand name
selecting
right colors - design elements
logo - labelling - packaging product
branding involves
recognizing a company
overall message
creates consistency over different communication channel
important for company
distinguish itself
brand
to be effective
message must be repeated frequently / through different mediums
costly for a company
look and message
become old-fashioned
company :
changing its corporate image
changing or altering the message and desing
new life to a company - new opportunities
company
new philosophy / start occupying a new position
marketplace
can't connect - new costumers
completely different form the previous ones
swubstantial financial investment for a company
process may be risky
lead confusion in costumers
no longer recognize
brand or might not like the new brand