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LABELLING AND PACKAGING - Coggle Diagram
LABELLING AND PACKAGING
role packaging - protect the product
transport / storage / making suitable for display
provides costumers - information about product or special warnings
helps costumers differentiate an item
specific name of company / products / contact and info / identification number
types of labels
directly on product / container / packaging
rules for positioning of label on a product
food and medicine - prescriptive labelling requirements
BRANDED LABELS
identification and need to securely bonded to the product surface
removable
adhring to the product only as long as they are necessary
nn removable
be permanent - label difficult to remove
contribute to communicating overall brand
important decision - visual look of pack
attractive - marketing communication
quality of pack
brand quality
aspect of the brand
history, inclusion of a QR code, promotional website page
enviromental impact of pack
guides company decision - come a decision factor in costumers' purchase