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Week 19 culture and consumers - Coggle Diagram

- - - - etiquette, customs and conventions
    - - knowledge
    - - words and images
        
        big ben
    - - physical things cars books
    - - informal social rules
    - - cinema
    - - moral dimension-actvities that are forbidden
    - - smoking social accpetable?
    - - cultural values and beliefs. Link Title
- - - - emphasis on environment
- - - - harder for competitors to imitate
      - customers attach meanings -
- - - - fashion
        
        role in cultural change
- - - - society inequality large or small
    - - denpendance on others
    - - affect of being man or woman
    - - how society deals with unknown Strong or weak
    - - time persective long or shorterm goals?
    - - natural drives? happy/sad, love -express or not
  - - - Achievement – personal success demonstrated competence.
      - Enjoyment – pleasure, sensuous and emotional gratification.
      - Maturity – appreciation, understanding and accepting oneself, others and world.
      - Prosocial – active protection or enhancement of the welfare of others.
      - Restrictive conformity – restraint of actions and impulses likely to harm others and to violate sanctioned norms.
      - Security – safety, harmony and stability of society, of groups with whom one identifies, of relationships and of self.
      - Self-direction – independent thought and action; choosing, creating, exploring.