Please enable JavaScript.

Coggle requires JavaScript to display documents.

Customer & Market - Coggle Diagram

- - - - cooperating with others in a value chain
    - - Undermine the industry's existing value chain through a competitive strategy
    - - Focuses on creating new market spaces
      - avoiding direct competition by exploring untapped markets
- - - - Adopt innovations for the sake of being first
      - Willing to deal with bugs and imperfections
      - Motivation lies on eagerness to adopt cool technology and gain experiment
    - - Seek revolutionary advancements
      - Willing to take risks + Demanding but collaborative
      - Gain advantage from new product before others
      - Want to be leaders in their fields
    - - The majority of the market
      - Be driven by evolution than revolution
      - Motivated by ROI
      - Prefer solutions that are easy to implement and have low transition cost
      - Standardized support is important
    - - Only adopt when a technology has become a standard or others have widely adopted it.
      - Driven by the need to meet the minimum requirements
    - - Resistant to change
      - Willing to pay a cost to avoid adopting new technology
      - May not see any value in adopting new technology and are more focused on maintaining current systems or processes.
  - - - Willing to provide positive feedback
      - Providing referrals or recommendations to other people
    - - Offer valuable insights into their needs, preferences, and pain points.
      - Learning helps refine your offering and increases the chances of success
    - - The alignment between the beachhead customer and your overall entrepreneurial strategy
      - Minimize the risk of pursuing opportunities
        => Maintain focus and sustainability in the long run