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relevant info from scenario - Coggle Diagram
relevant info from scenario
content(facilities to let)
swimming pool
3g pitch
dance studio
canteen
events and activities
parents evenings
open days
school trip
aim(promote school and sixth form)
a levels
gcses
btecs
vocational courses
aim(save money)
aim(save money)
social media(mostly free)
facebook
Instagram
tik tok
snap chat
linkedin
role
leading the development of the project
assistance
move things forward and reduce workload
small office
three member of staff
employer
brave little tank
client
primary, secondary school + sixth form
knows very little about social media
have their own personal facebook channels
knowledge limited about
channels available
costs
audience
students
age
15-17 year old
gender
both
education
getting or already got gcses
can use phones and computers
parents/cares
age
35-45
gender
mostly felmale
education
uni degree
tech savvy
can use phones and computers
relevant types of media
text
images
numerical
possible digital marketing tools
social media posts
free
emails
free
pop ups/uders at school website
free
irritating
associated with scum
banners at school website
free
colourful and eye-catching
landing page optimisation
free + effective
cookies
free + effective