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Leading Strategically, G2 (DICE4 Becky, DFLL3 Keely, DFLL4 Cathy, IBS3…

- - - - Future direction
      - Future impact
      - Google
        
        Sequoia Capital
        
        Provide access to the world's information in one click
    - - A stretch vision accompanied by a strategic plan
      - Canon
        
        Photo-electronics company
        
        How Canon beat Xerox :question:
        
        Strategic focus
        
        Offer simpler and more affordable copiers
        
        Cost efficiency
        
        Standardized components
        
        Product innovation
        
        Develop smaller, user-friendly personal copiers
      - Xerox
        
        Lead in the copier technology
  - - - Google
        
        You can make money without doing evil
        
        :green_cross: pop-up ads
        
        :check: sponsered links
  - - - Be transparent to their business partners
      - Resolving disputes about company's direction
      - Inspiration for employees:silhouettes: :fire:
    - - Positive impacts on the world
      - Focuses on addressing important needs or problems
      - Lived and practiced by the company
      - Memorable, inspiring, and brief
- - - - A recommendation system
      - Internet ordering
      - Streaming technology
  - - - Selling add-ons
      - Using a freemium model
      - Sharging customers directly = subscription
  - - - Customers
      - cost reduction
  - - - Products/services
      - Value chain activities
      - Customer segments
- - - - Business Models Analyze :red_flag:
        
        Trend ( Environment )
        
        Respond
        
        Keep / Change
        
        Internet-based competition
- - - - Problem needs to be solved
    - - Services
        
        ARCs
        
        Solve the problem
        
        Value Proposition
      - Revenue
        
        Obvious or not?
  - - - Relative
      - Complementary
  - - - NOT Exclusive
        
        ex. Netflix × Disney
      - Advantages
        
        Reflection
    - - Core elements
      - Mental representation
    - - Hypotheses
        
        How a company operates
      - Revise
        
        Try again
- - - - Service Delivery
      - Logistics and Supply Chain
      - Driver and Partner Management
      - Technology Infrastructure
      - Market Expansion
      - Customer Support
      - Regulatory Compliance
      - Continuous Improvement
    - - Innovation
      - Customer Focus
        
        Enhance user experience, address feedback
        
        Build long-term relationships
      - Diversity and Inclusion
      - Integrity and Ethics
      - Collaboration and Teamwork
      - Continuous Learning and Growth
      - Responsibility and Sustainability
    - - Ride-Hailing Platform
      - Data Analytics
        
        Route optimization to reduce travel times
        
        Dynamic pricing based on demand and supply
        
        Predictive maintenance for vehicles
      - Autonomous Driving
      - Micromobility Solutions
      - Uber Air
      - Partnerships and Collaborations
    - - Customers
      - Drivers and Delivery Partners
      - Investors and Shareholders
      - Regulators and Governments
      - Business Partners and Suppliers
      - Communities and NGOs
    - - Transportation Transformation
        
        Reducing the reliance on personal vehicles
        
        Improving overall mobility
      - Mobility Solutions
      - Global Expansion
      - Global Expansion
      - Partnerships and Ecosystem Building
      - Sustainability and Social Impact
        
        Initiatives to reduce carbon emissions
        
        Promote electric vehicles
  - - - Customers
        
        Convenience, Affordability, and Reliability
      - Transportation
        
        Efficiency and Accessibility
      - Drivers
        
        Employment Opportunities
    - - Resources
        
        Network
        
        Platform (apps)
        
        Algorithms
      - Capabilities
        
        Ride-sharing
        
        Food Deliever
      - Activities
        
        Develop and Maintain Its Apps
    - - Advertising
      - Delivery Fee
      - Shares in Revenue
    - - Horizontal Scope
        
        Uber Eats
        
        Uber Freight
      - Vertical Scope
        
        Some Proprietary Fleet
        
        Technology Platform
      - Customer Segments
        
        Business Travelers
        
        Tourists
        
        Restricted Mobility Individuals
        
        Urban Residents
  - - - Ride-sharing Services Matching via Apps
      - Global Coverage
      - Brand Awareness
    - - Emerging Markets
        
        Electric Scooter Sharing
    - - Legal and Regulatory Issues
      - Labor Rights
      - Intense Competition
        
        Lyft, Didi, etc.
    - - Legal and Regulatory Issues
  - - - To ignite opportunity by setting the world in motion
    - - Trip obsessed
      - Build with heart
      - Go get it
      - Stand for safety
      - One Uber
      - See the forest and the trees
      - Great minds don't think alike
      - Do the right thing
    - - To make transportation as reliable as running water, everywhere, for everyone
- - - - External environment
        
        eg: The size of the field, the weather and the competitors
      - Internal aspects
        
        eg: What strengths and abilities the players have
  - - - External elements of the company
    - - Internal elements of the company
        
        The concept of Fit
  - - - eg: In the soccer game, the players need to know what the team's overall approach is.