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Smarketing - Coggle Diagram
Smarketing
Benefits
Build long-term partner ship
Exchange feedback
Creat more value for shareholders
increased revenues
Satisfy more customers
Marketing
Thair job
Identify
Keep customers
Satisfy
The four Ps
Providing the RIGHT PRODUCT
Providing at the RIGHT PLACE
Providing at the RIGHT PROMOTION
Providing in the RIGHT PLACE
Selling
AIDA
Interest
Increase the customer's interest in the product
Desire
To use the customer's emotions to make them want the product
Awarness
Giving information about producy
Action
To go to the store
Their job
give product demonstrations
write proposals
arrange a sales visit
send quotations
call the prospect back
meet heads of department
mail information
negotiate with buyers
answer the prospect's enquiry
analyse the customer's needs